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Brand building advertising: concepts and cases. Concepts and cases.

Parameswaran, M G.

Brand building advertising: concepts and cases. Concepts and cases. - 1 - New Delhi Tata McGraw Hill Publishing Company Ltd 2003 - 212

ISBN: 0070474265

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 PARM

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