Applied communication research

By:

BUDDENBAUM (Judith M);NOVAK (Katherine B)

Material type: Text

TextLanguage: English Publication details: New Delhi Surjeeth Publications 2005Description: xiii,332 PBISBN:

978-0813820170

Subject(s):

DDC classification:

302.2 BUDA 23

Summary: This book covers laboratory and field experiments, surveys, content analysis, focus groups, and participant/non-participant observation. Information on ethics and statistics is incorporated throughout the book, making it easier to understand how ethical considerations and statistical analysis relate to specific data collection techniques. To further enhance the usefulness and readability of the text, the authors provide review questions, key terms, and summaries of the main points at the end of each chapter.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Library	Journalism	302.2072 BUDA (Browse shelf(Opens below))	Available	074281
Book	St Aloysius PG Library	MAJMC	302.2 BUDJ (Browse shelf(Opens below))	Available	PG004673
Book	St Aloysius PG Library	MAJMC	302.2 BUDJ (Browse shelf(Opens below))	Available	PG001990
Book	St Aloysius PG Library	MAJMC	302.2 BUDJ (Browse shelf(Opens below))	Available	PG001991
Reference	St Aloysius PG Library	MAJMC	302.2 BUDJ (Browse shelf(Opens below))	Not for loan	PG001992
Book	St Aloysius PG Library	MAJMC	302.2 BUDJ (Browse shelf(Opens below))	Available	PG001901

Total holds: 0

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Previous	302.23K CHAS Samvhahana madhyamagalu.	302.2 KUNP Process of communication.	302.2 SINC Communication of innovations: a journey with EV Rogers.	302.2072 BUDA Applied communication research	302.23 GAUD Dynamics of mass society and communication	302.23 MCQM Media performance: mass communication and the public interest.	302.23 MEND Development communication and media debate.	Next

This book covers laboratory and field experiments, surveys, content analysis, focus groups, and participant/non-participant observation. Information on ethics and statistics is incorporated throughout the book, making it easier to understand how ethical considerations and statistical analysis relate to specific data collection techniques. To further enhance the usefulness and readability of the text, the authors provide review questions, key terms, and summaries of the main points at the end of each chapter.

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