Applied communication research
BUDDENBAUM (Judith M);NOVAK (Katherine B)
Applied communication research - New Delhi Surjeeth Publications 2005 - xiii,332 PB
This book covers laboratory and field experiments, surveys, content analysis, focus groups, and participant/non-participant observation. Information on ethics and statistics is incorporated throughout the book, making it easier to understand how ethical considerations and statistical analysis relate to specific data collection techniques. To further enhance the usefulness and readability of the text, the authors provide review questions, key terms, and summaries of the main points at the end of each chapter.
978-0813820170 8122902022
Communication
Social Sciences
302.2 BUDA
Applied communication research - New Delhi Surjeeth Publications 2005 - xiii,332 PB
This book covers laboratory and field experiments, surveys, content analysis, focus groups, and participant/non-participant observation. Information on ethics and statistics is incorporated throughout the book, making it easier to understand how ethical considerations and statistical analysis relate to specific data collection techniques. To further enhance the usefulness and readability of the text, the authors provide review questions, key terms, and summaries of the main points at the end of each chapter.
978-0813820170 8122902022
Communication
Social Sciences
302.2 BUDA
