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Consumer mind Brand perception and the implication for marketers
Material type:
TextLanguage: English Publication details: London Kogan Page 2012Description: xv,178ISBN: - 9780749465704
- 658.8343 MARC
| Item type | Current library | Collection | Call number | Status | Barcode | |
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St Aloysius Library | Management | 658.8343 MARC (Browse shelf(Opens below)) | Available | 067403 |
Total holds: 0
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| 658.8 WESH How to write a marketing plan Rev Ed 3 | 658.83 HAGM Market research in practice: how to get greater insight from your market Ed 2 | 658.8342 KHAC Consumer behaviour Ed 2 | 658.8343 MARC Consumer mind Brand perception and the implication for marketers | 658.87 BERR Retail management: a strategic approach | 658.87 BERR Retail management: a strategic approach | 658.87 NARG Globalisation of retailing: an Indian perspective |
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