Consumer mind (Record no. 150637)

MARC details
000 -LEADER
fixed length control field 00634nam a2200265Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465704
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343 MARC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MARTINEZ (Pepe)
245 ## - TITLE STATEMENT
Title Consumer mind
Remainder of title Brand perception and the implication for marketers
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xv,178
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element the
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element perception
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element mind
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element implication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element for
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element and
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Consumer Behaviour
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 067403
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 Biblios Book Point, Surathkal-575014 695.00   658.8343 MARC 067403 02/17/2021 02/17/2021 Book