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Advertising and sales promotion management an Indian perspective: text and cases
Material type:
TextLanguage: English Publication details: New Delhi Sultan Chand & Sons 2011Description: xxii,635ISBN: - 9788180548611
- 658.82 GUPA
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Reference
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St Aloysius Library Reference Section | Management | 658.82 GUPA (Browse shelf(Opens below)) | Reference Book | 074264 |
Total holds: 0
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| 658.7 SANS Supply chain management: a global perspective | 658.8 JHAS Services marketing | 658.8 KRIR Rural marketing: text and cases | 658.82 GUPA Advertising and sales promotion management an Indian perspective: text and cases | 658.827 PATB Brand management and consumer marketing | 658.83 SUMM Marketing research and consumer behaviour | 658.8342 KUMC Consumer behaviour and branding concepts readings and cases: the Indian context |
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