Advertising and sales promotion management an Indian perspective: text and cases (Record no. 124077)

MARC details
000 -LEADER
fixed length control field 00672nam a2200265Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788180548611
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 GUPA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GUPTA (S L)
245 ## - TITLE STATEMENT
Title Advertising and sales promotion management an Indian perspective: text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sultan Chand & Sons
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxii,635
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element text
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element sales
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element perspective:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Indian
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element cases
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Sales Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name RATNA (V V)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 074264
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Book Management St Aloysius Library St Aloysius Library Reference Section 02/17/2021 Sapna Book House Pvt Ltd, K S Rao Road, Mangalore 290.00   658.82 GUPA 074264 02/17/2021 02/17/2021 Reference