Foundations of advertising theory and practice

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Material type: Text

TextLanguage: English Publication details: Delhi. Himalaya Publishing House 1997Edition: 4Description: xvi,835ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Library	Management	659.1 CHUF (Browse shelf(Opens below))	Available	054100
Book	St Aloysius Library	Management	659.1 CHUF (Browse shelf(Opens below))	Available	053436
Book	St Aloysius Library Secondary stack section	Management	659.1 CHUF (Browse shelf(Opens below))	Available	053218

Total holds: 0

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Previous	658.8 SHEM Marketing management.	658.83 BERM Marketing research text and cases.	658.83 BERM Marketing research text and cases.	659.1 CHUF Foundations of advertising theory and practice	659.1 CHUF Foundations of advertising theory and practice	659.1 CHUF Foundations of advertising theory and practice	659.1 CHUF Foundations of advertising: theory and practice with supplementation of digital advertising

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