Foundations of advertising theory and practice (Record no. 101496)

MARC details
000 -LEADER
fixed length control field 00554nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220927123026.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b1997 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81 7493 410 3
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CHUF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CHUNAWALLA (S A) and SETHIA (K C)
9 (RLIN) 58548
245 ## - TITLE STATEMENT
Title Foundations of advertising theory and practice
250 ## - EDITION STATEMENT
Edition statement 4
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi.
Name of publisher, distributor, etc. Himalaya Publishing House
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent xvi,835
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
9 (RLIN) 58549
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 053218
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Management St Aloysius Library St Aloysius Library   02/17/2021 Sita Book House, Mangalore. 275.00   659.1 CHUF 054100 02/17/2021 02/17/2021 Book
    Dewey Decimal Classification     Management St Aloysius Library St Aloysius Library   02/17/2021   275.00   659.1 CHUF 053436 02/17/2021 02/17/2021 Book
    Dewey Decimal Classification     Management St Aloysius Library St Aloysius Library Secondary stack section 02/17/2021   275.00   659.1 CHUF 053218 02/17/2021 02/17/2021 Book