Normal view MARC view

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 22672

003 - CONTROL NUMBER IDENTIFIER

  • control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20220304105702.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 220304|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: OSt
  • Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Personal selling database marketing and customer relationship management

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (OSt)205064: Clow, Kenneth E. 22671, Integrated advertising promotion and marketing communications /, 2008