Normal view MARC view

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 104252

003 - CONTROL NUMBER IDENTIFIER

  • control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20230515145940.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 230515|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: OSt
  • Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Marketing Management

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (OSt)166175: HAWKINS (Del I);MOTHERSBAUGH (David L);MOOKERJEE (Amit) 104250, Consumer behavior: building marketing stratergy Ed 12, 2014