Normal view MARC view

HAWKINS (Del I);MOTHERSBAUGH (David L);MOOKERJEE (Amit) (Personal Name)

Number of records used in: 1
Preferred form: HAWKINS (Del I);MOTHERSBAUGH (David L);MOOKERJEE (Amit)

Machine generated authority record.

Work cat.: (OSt)166175: HAWKINS (Del I);MOTHERSBAUGH (David L);MOOKERJEE (Amit), Consumer behavior: building marketing stratergy Ed 12, 2014