Building AI driven marketing capabilities : (Record no. 234019)

MARC details
000 -LEADER
fixed length control field 00882nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250327060452.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250327b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781484298091
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 1
Classification number 658.83
Item number ZAIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zaidi, Neha.
9 (RLIN) 206972
245 ## - TITLE STATEMENT
Title Building AI driven marketing capabilities :
Remainder of title understand customer needs and deliver value through AI /
Statement of responsibility, etc. By Neha Zaidi...[et.al].
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Apress ;
Date of publication, distribution, etc. 2024.
300 ## - PHYSICAL DESCRIPTION
Extent vi,340p. ;
Other physical details PB
Dimensions 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet trends and customer sentiment analysis on different online platforms
9 (RLIN) 206973
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Developing a marketing strategy while maintaining focus on cutomer value
9 (RLIN) 206974
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Maurya, Mohit.
9 (RLIN) 206975
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Grima, Simon.
9 (RLIN) 206976
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tyagi, Pallavi.
9 (RLIN) 206977
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st ed.
Call number prefix 658.83 ZAIN
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 03/11/2025 Biblios Book Point 999.00 Bill no:7073; Bill dt: 2025-2-28   658.83 ZAIN MBA14797 07/21/2025 799.20 03/27/2025 Book