Building AI driven marketing capabilities : understand customer needs and deliver value through AI /

Zaidi, Neha.

Building AI driven marketing capabilities : understand customer needs and deliver value through AI / By Neha Zaidi...[et.al]. - 1st ed. - New York : Apress ; 2024. - vi,340p. ; PB 23 cm.

9781484298091


Internet trends and customer sentiment analysis on different online platforms
Developing a marketing strategy while maintaining focus on cutomer value

658.83 / ZAIN