Psychology of marketing / (Record no. 233805)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00765nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250215151551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250215b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789348098016 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMII LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1 |
| Classification number | 658.8 |
| Item number | PELH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelia, Harinder Singh. |
| 9 (RLIN) | 200131 |
| 245 ## - TITLE STATEMENT | |
| Title | Psychology of marketing / |
| Statement of responsibility, etc. | By Harinder Singh Pelia. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi ; |
| Name of publisher, distributor, etc. | Jaico Pubishing House , |
| Date of publication, distribution, etc. | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 197 p.; |
| Other physical details | PB |
| Dimensions | 21.3 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Learning: are we trinable lab rats |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Motivation: that misunderstood world |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Choice: do we even have a choice |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Cognitive biases: our invisible puppeteers |
| Topical term or geographic name entry element | Neuromarketing brain meets branding |
| 9 (RLIN) | 200132 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Call number prefix | 658.8 PELH |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 02/05/2025 | Biblios Book Point | 349.00 | Bill no:6357; Bill dt: 5-02-25 | 658.8 PELH | MBA14781 | 07/21/2025 | 279.00 | 02/15/2025 | Book | |||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 02/05/2025 | Biblios Book Point | 349.00 | Bill no:6357; Bill dt:2025-02-05 | 1 | 658.8 PELH | MBA14787 | 07/23/2025 | 279.00 | 02/15/2025 | Book | 08/22/2025 | 07/23/2025 |
