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Psychology of marketing /

Pelia, Harinder Singh.

Psychology of marketing / By Harinder Singh Pelia. - 1st ed. - New Delhi ; Jaico Pubishing House , 2025. - 197 p.; PB 21.3 cm.

ISBN: 9789348098016

Subjects--Topical Terms:
Neuromarketing brain meets branding

Dewey Class. No.: 658.8 / PELH

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