Advertising and public relations research / (Record no. 227095)

MARC details
000 -LEADER
fixed length control field 00865nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230329150558.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230329b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138998346
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 1
Classification number 659.1
Item number JUGD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jugenheimer, Donald W.
9 (RLIN) 79698
245 ## - TITLE STATEMENT
Title Advertising and public relations research /
Statement of responsibility, etc. By Donald W Jugenheimer ...[et.al.].
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Routledge ,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent viii,367p.;
Other physical details PB
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Secondary research in advertising and public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Primary research in advertising and public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Practical aspects of advertising and public relations research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bradley, Samuel D.
9 (RLIN) 79699
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kelley, Larry D.
9 (RLIN) 79700
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hudson, Jerry C.
9 (RLIN) 79701
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 659.1 JUGD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/08/2023 Biblios Book Point 2495.00 Bill no:8250; Bill dt:2023-03-07 1 659.1 JUGD MBA14547 07/21/2025 04/03/2023 1946.10 03/29/2023 Book