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Advertising and public relations research /

Jugenheimer, Donald W.

Advertising and public relations research / By Donald W Jugenheimer ...[et.al.]. - 1st ed. - London : Routledge , 2023. - viii,367p.; PB 25 cm.

ISBN: 9781138998346

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Dewey Class. No.: 659.1 / JUGD

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