Consumer brand relationships : (Record no. 227079)

MARC details
000 -LEADER
fixed length control field 00903nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230324165008.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210719s2021 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138961548
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343 FOUC
245 ## - TITLE STATEMENT
Title Consumer brand relationships :
Remainder of title theory and practice /
Statement of responsibility, etc. Edited by Susan Fournier,Michael Breazeale and Marc Fetscherine ; Forward by Kevin Keller.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
Remainder of edition statement Special Indian Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Routledge ,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi,424p. ;
Other physical details PB
Dimensions 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behaviour
9 (RLIN) 77676
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
9 (RLIN) 77677
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fournier, Susan., ed.
9 (RLIN) 77690
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Breazeale, Michael., ed.
9 (RLIN) 77691
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fetscherine, Marc., ed.
9 (RLIN) 77692
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a brand ; Consumer ; practice ; relationships: ; theory
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.827 FOUS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2023 Biblios Book Point 1995.00 Bill no:8250; Bill dt:2023-03-23 1 658.8343 FOUC MBA14551 08/22/2025 07/23/2025 07/23/2025 1556.10 03/08/2023 Book