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Consumer brand relationships : theory and practice /

Consumer brand relationships : theory and practice / Edited by Susan Fournier,Michael Breazeale and Marc Fetscherine ; Forward by Kevin Keller. - 1st ed. Special Indian Edition. - London : Routledge , 2023. - xxvi,424p. ; PB 23 cm.

ISBN: 9781138961548

Subjects--Topical Terms:
Consumer Behaviour
Marketing Management

Dewey Class. No.: 658.8343 FOUC

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