Marketing management: (Record no. 211248)

MARC details
000 -LEADER
fixed length control field 00731nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220211115406.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2018 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352807383
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 6
Item number RAMV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswamy, V S.
9 (RLIN) 19291
245 ## - TITLE STATEMENT
Title Marketing management:
Remainder of title indian context global perspective /
Statement of responsibility, etc. By V. S. Ramaswamy and S. Namakumari.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Sage Publications ,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent Xlvii, 798p. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Introducing new products and innovations
9 (RLIN) 19292
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Contemporary Indian marketing environment
9 (RLIN) 19293
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Namakumari, S.
9 (RLIN) 19294
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 6th
Call number prefix 658.8 RAMV
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Date due Source of acquisition
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bno:RTPL/AIMIT/225;Bd:2019-09-18 8 658.8 RAMV MBA13816 07/19/2025 01/03/2025 796.00 07/16/2021 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bn:RTPL/AIMIT/225;Bd:2019-09-18 11 658.8 RAMV MBA13817 07/19/2025 01/24/2025 796.00 07/16/2021 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bn:RTPL/AIMIT/225;Bd:2019-09-18 6 658.8 RAMV MBA13818 08/22/2024 08/22/2024 796.00 07/16/2021 Book 09/21/2024  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bn:RTPL/AIMIT/225;Bd:2019-09-18 12 658.8 RAMV MBA13819 07/19/2025 01/30/2025 796.00 07/16/2021 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bn:RTPL/AIMIT/225;Bd:2019-09-18 9 658.8 RAMV MBA13820 10/18/2024 10/18/2024 796.00 07/16/2021 Book 11/19/2024  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bn:RTPL/AIMIT/225;Bd:2019-09-18 13 658.8 RAMV MBA13821 07/19/2025 12/05/2024 796.00 07/16/2021 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bn:RTPL/AIMIT/225;Bd:2019-09-18 12 658.8 RAMV MBA13822 07/19/2025 12/04/2024 796.00 07/16/2021 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bn:RTPL/AIMIT/225;Bd:2019-09-18 4 658.8 RAMV MBA13823 07/19/2025 12/04/2024 796.00 07/16/2021 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bn:RTPL/AIMIT/225;Bd:2019-09-18 10 658.8 RAMV MBA13824 07/19/2025 01/08/2025 796.00 07/16/2021 Book    
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bn:RTPL/AIMIT/225;Bd:2019-09-18   658.8 RAMV MBA13825 07/19/2025   796.00 07/16/2021 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bill.no:7262;Bill dt2025/3/06   658.8 RAMV MBA15124 07/19/2025   796.00 05/19/2025 Book   Biblios Book Point
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bill.no:7262;Bill dt2025/3/06   658.8 RAMV MBA15125 07/19/2025   796.00 05/19/2025 Book   Biblios Book Point
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 10/09/2019 995.00 Bill.no:7262;Bill dt2025/3/06   658.8 RAMV MBA15126 07/19/2025   796.00 05/19/2025 Book   Biblios Book Point