Marketing management: indian context global perspective /
Ramaswamy, V S.
Marketing management: indian context global perspective / By V. S. Ramaswamy and S. Namakumari. - 6th ed. - New Delhi : Sage Publications , 2018. - Xlvii, 798p. ; 28 cm.
9789352807383
Introducing new products and innovations
Contemporary Indian marketing environment
658.8 / RAMV
Marketing management: indian context global perspective / By V. S. Ramaswamy and S. Namakumari. - 6th ed. - New Delhi : Sage Publications , 2018. - Xlvii, 798p. ; 28 cm.
9789352807383
Introducing new products and innovations
Contemporary Indian marketing environment
658.8 / RAMV