Aaker on branding : (Record no. 211208)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00582nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220516093559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2015 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351503903 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 1 |
| Item number | AAKD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David. |
| 9 (RLIN) | 37111 |
| 245 ## - TITLE STATEMENT | |
| Title | Aaker on branding : |
| Remainder of title | 20 principles that drive success / |
| Statement of responsibility, etc. | By David Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Sage Publications , |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 235p. ; |
| Dimensions | 21.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Management |
| 9 (RLIN) | 37112 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Call number prefix | 658.827 AAKD |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/09/2019 | 545.00 | Bn:RTPL/AIMIT/225;Bdt:2019-09-18 | 658.827 AAKD | MBA13776 | 07/21/2025 | 436.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/09/2019 | 545.00 | Bn:RTPL/AIMIT/225;Bdt:2019-09-18 | 658.827 AAKD | MBA13777 | 07/21/2025 | 436.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/09/2019 | 545.00 | Bn:RTPL/AIMIT/225;Bdt:2019-09-18 | 658.827 AAKD | MBA13778 | 07/21/2025 | 436.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/09/2019 | 545.00 | Bn:RTPL/AIMIT/225;Bdt:2019-09-18 | 658.827 AAKD | MBA13779 | 07/21/2025 | 436.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/09/2019 | 545.00 | Bn:RTPL/AIMIT/225;Bdt:2019-09-18 | 658.827 AAKD | MBA13780 | 07/21/2025 | 436.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/09/2019 | 545.00 | Bn:RTPL/AIMIT/236;Bdt:2019-10-17 | 658.827 AAKD | MBA13919 | 07/21/2025 | 436.00 | 07/16/2021 | Book |
