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Aaker on branding : 20 principles that drive success /

Aaker, David.

Aaker on branding : 20 principles that drive success / By David Aaker. - 1st ed. - New Delhi : Sage Publications , 2015. - xiv, 235p. ; 21.5 cm.

ISBN: 9789351503903

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 / AAKD

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