Marketing research: (Record no. 210645)

MARC details
000 -LEADER
fixed length control field 00854nam a2200241Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230707105442.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2015 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351502487
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 1
Item number KUMV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar V.
9 (RLIN) 125904
245 ## - TITLE STATEMENT
Title Marketing research:
Remainder of title Global outlook /
Statement of responsibility, etc. By V Kumar
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xvii,517,I-10p. ;
Other physical details PB :
Dimensions 23.5 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research
9 (RLIN) 125905
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Designing and Administering the research process
9 (RLIN) 125906
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data analysis and reporting the results
9 (RLIN) 125907
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research approaches across the global markets
9 (RLIN) 125908
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Future directions in Global marketing research
9 (RLIN) 125909
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.83 KUMV
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date last checked out
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/15/2018 495.00   658.83 KUMV MBA13213 07/21/2025 371.25 07/16/2021 Book  
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/09/2019 575.00 1 658.83 KUMV MBA13763 07/21/2025 460.00 07/16/2021 Book 04/10/2023