Marketing research: Global outlook /
Kumar V.
Marketing research: Global outlook / By V Kumar - 1st ed. - New Delhi : Sage Publications, 2015. - xvii,517,I-10p. ; PB : 23.5 cm
9789351502487
Marketing Research
Designing and Administering the research process
Data analysis and reporting the results
Marketing research approaches across the global markets
Future directions in Global marketing research
658.83 / KUMV
Marketing research: Global outlook / By V Kumar - 1st ed. - New Delhi : Sage Publications, 2015. - xvii,517,I-10p. ; PB : 23.5 cm
9789351502487
Marketing Research
Designing and Administering the research process
Data analysis and reporting the results
Marketing research approaches across the global markets
Future directions in Global marketing research
658.83 / KUMV
