Services marketing : (Record no. 210375)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00900nam a2200253Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220216111514.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2017 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026812 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Edition number | 6 |
| Item number | ZEIV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 9 (RLIN) | 20165 |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | integrating customer focus across the firm / |
| Statement of responsibility, etc. | By Valarie A Zeithaml...[et.al]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Education Private Limited , |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xxxii, 711p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service innovation and design |
| 9 (RLIN) | 20166 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Physical evidence and the servicescape |
| 9 (RLIN) | 20167 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Integrated service marketing communications |
| 9 (RLIN) | 20168 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo. |
| 9 (RLIN) | 20169 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D. |
| 9 (RLIN) | 20170 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Ajay. |
| 9 (RLIN) | 20171 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 6th |
| Call number prefix | 658.804 ZEIV |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/09/2018 | 775.00 | Bill no:4021; Bill dt:2018-02-09 | 2 | 658.804 ZEIV | MBA12943 | 07/21/2025 | 08/03/2024 | 581.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/14/2019 | 775.00 | Bill no:4021; Bill dt:2019-02-09 | 658.804 ZEIV | MBA12944 | 07/21/2025 | 581.25 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/14/2018 | 775.00 | Bill no:4021; Bill dt:2018-02-09 | 658.804 ZEIV | MBA12945 | 07/21/2025 | 581.25 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/14/2018 | 775.00 | Bill no:4021; Bill dt:2018-02-09 | 1 | 658.804 ZEIV | MBA12946 | 07/21/2025 | 09/24/2022 | 581.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/14/2018 | 775.00 | Bill no:4021; Bill dt:2018-02-09 | 3 | 658.804 ZEIV | MBA12947 | 07/21/2025 | 09/12/2022 | 581.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/14/2018 | 775.00 | Bill no:4021; Bill dt:2018-02-09 | 1 | 658.804 ZEIV | MBA12948 | 07/21/2025 | 05/20/2022 | 581.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/14/2018 | 775.00 | Bill no:4021; Bill dt:2018-02-09 | 3 | 658.804 ZEIV | MBA12949 | 07/21/2025 | 08/29/2022 | 581.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/14/2018 | 775.00 | Bill no:4021; Bill dt:2018-02-09 | 1 | 658.804 ZEIV | MBA12950 | 07/21/2025 | 09/16/2022 | 581.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/14/2018 | 775.00 | Bill no:4021; Bill dt:2018-02-09 | 5 | 658.804 ZEIV | MBA12951 | 07/21/2025 | 08/20/2024 | 581.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/14/2018 | 775.00 | Bill no:4021; Bill dt:2018-02-09 | 658.804 ZEIV | MBA12952 | 07/21/2025 | 581.25 | 07/16/2021 | Book |
