Services marketing : integrating customer focus across the firm /

Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / By Valarie A Zeithaml...[et.al]. - 6th ed. - Chennai : Tata McGraw Hill Education Private Limited , 2017. - Xxxii, 711p. ; 24 cm.

9781259026812


Service innovation and design
Physical evidence and the servicescape
Integrated service marketing communications

658.804 / ZEIV