Advertising promotion and other aspects of integrated marketing communications. (Record no. 209709)

MARC details
000 -LEADER
fixed length control field 00484nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2015 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131528242
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SHIT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A; Andrews, J craig.
245 ## - TITLE STATEMENT
Title Advertising promotion and other aspects of integrated marketing communications.
250 ## - EDITION STATEMENT
Edition statement 9
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Cengage Learning India Pvt Ltd
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xxii,729
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Communications
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/26/2016 650.00   659.1 SHIT MBA12275 07/21/2025 520.00 07/16/2021 Book