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Advertising promotion and other aspects of integrated marketing communications.

Shimp, Terence A; Andrews, J craig.

Advertising promotion and other aspects of integrated marketing communications. - 9 - New Delhi Cengage Learning India Pvt Ltd 2015 - xxii,729

ISBN: 9788131528242

Subjects--Topical Terms:
Marketing Communications

Dewey Class. No.: 659.1 SHIT

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