Marketing management: (Record no. 209682)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00668nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220214132523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2013 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350970058 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 1 |
| Item number | SHES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sherlekar, S A. |
| 9 (RLIN) | 19699 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: |
| Remainder of title | concepts and cases / |
| Statement of responsibility, etc. | By S. A. Sherlekar and R. Krishnamoorthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Himalaya Publishing House , |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | X, 644p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market segmentation targeting and positioning |
| 9 (RLIN) | 19700 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnamoorthy, R. |
| 9 (RLIN) | 19701 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Call number prefix | 658.8 SHES |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/11/2014 | 375.00 | Bill no:1720; Bill dt:2014-01-25 | 658.8 SHES | MBA11033 | 07/21/2025 | 292.50 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/11/2015 | 398.00 | Bill no:2219; Bill dt:2015-03-09 | 658.8 SHES | MBA11590 | 07/21/2025 | 298.50 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/11/2015 | 398.00 | Bill no:2219; Bill dt:2015-03-09 | 658.8 SHES | MBA11591 | 07/21/2025 | 298.50 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/18/2016 | 398.00 | Bill no:81; Bill dt:2016-02-15 | 658.8 SHES | MBA12248 | 07/21/2025 | 318.40 | 07/16/2021 | Book |
