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Marketing management: concepts and cases /

Sherlekar, S A.

Marketing management: concepts and cases / By S. A. Sherlekar and R. Krishnamoorthy. - 1st ed. - New Delhi : Himalaya Publishing House , 2013. - X, 644p. ; 24 cm.

ISBN: 9789350970058

Subjects--Topical Terms:
Market segmentation targeting and positioning

Dewey Class. No.: 658.8 / SHES

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