Consumer behavior : (Record no. 209238)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00890nam a2200253Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230725115913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9351344797 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Edition number | 12 |
| Item number | HAWD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 9 (RLIN) | 128340 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | Building Marketing strategy / |
| Statement of responsibility, etc. | By Del I Hawkins ;David L Motherbaugh and Amit Mookerjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Publishing Company Ltd., |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv,776/2014 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behavior |
| 9 (RLIN) | 128341 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Decision Process |
| 9 (RLIN) | 128342 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Organisations As Consumers |
| 9 (RLIN) | 128343 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behavior and Marketing Regulation |
| 9 (RLIN) | 128344 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Motherbaugh, David L |
| 9 (RLIN) | 128345 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit |
| 9 (RLIN) | 128346 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 9 th |
| Call number prefix | 658.8342 HAWD |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/14/2015 | 499.00 | Bill no:230; Bill dt:2015-08-08 | 658.8342 HAWD | MBA11804 | 07/21/2025 | 374.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/14/2015 | 499.00 | Bill no:230; Bill dt:2015-08-08 | 658.8342 HAWD | MBA11805 | 07/21/2025 | 374.25 | 07/16/2021 | Book |
