Customer relationship management: integrating marketing strategy and information technology. (Record no. 208981)

MARC details
000 -LEADER
fixed length control field 00542nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2012 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126528059
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 ZIKW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G;Mc Leod, Raymond;Gilbert, Faye W.
245 ## - TITLE STATEMENT
Title Customer relationship management: integrating marketing strategy and information technology.
Remainder of title Integrating marketing strategy and information technology.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India Pvt Ltd
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xix,179
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CRM
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/10/2015 439.00   658.812 ZIKW MBA11547 07/21/2025 351.20 07/16/2021 Book