Customer relationship management: integrating marketing strategy and information technology. Integrating marketing strategy and information technology.
Zikmund, William G;Mc Leod, Raymond;Gilbert, Faye W.
Customer relationship management: integrating marketing strategy and information technology. Integrating marketing strategy and information technology. - 1 - New Delhi Wiley India Pvt Ltd 2012 - xix,179
9788126528059
CRM
658.812 ZIKW
Customer relationship management: integrating marketing strategy and information technology. Integrating marketing strategy and information technology. - 1 - New Delhi Wiley India Pvt Ltd 2012 - xix,179
9788126528059
CRM
658.812 ZIKW
