Marketing management: (Record no. 208743)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00829nam a2200241Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220210101600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 14 |
| Item number | KOTP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 18888 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: |
| Remainder of title | a south asian perspective / |
| Statement of responsibility, etc. | By Philip Kotler...[et.al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson Education , |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xli, 621p. ;I19 ; |
| Dimensions | 27.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Designing and managing integrated marketing channels |
| 9 (RLIN) | 18889 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Creating customer value and customer relationship |
| 9 (RLIN) | 18890 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 18891 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy, Abraham. |
| 9 (RLIN) | 18892 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jha, Mithileshwar. |
| 9 (RLIN) | 18893 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 14th |
| Call number prefix | 658.8 KOTP |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 12/19/2013 | 779.00 | Bno:JTB/1624;Bildt:2013-11-07 | 3 | 658.8 KOTP | MBA10876 | 07/21/2025 | 10/18/2024 | 584.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/15/2014 | 799.00 | Bill no:1486; Bill dt:2014-03-13 | 1 | 658.8 KOTP | MBA11102 | 07/21/2025 | 10/18/2024 | 599.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/15/2014 | 550.00 | Bill no:1486; Bill dt:2014-03-13 | 2 | 658.8 KOTP | MBA11103 | 07/21/2025 | 10/18/2024 | 440.00 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/11/2014 | 875.00 | Bill no:1970; Bill dt:2014-08-23 | 2 | 658.8 KOTP | MBA11309 | 07/21/2025 | 01/06/2025 | 656.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/11/2014 | 875.00 | Bill no:1970; Bill dt:2014-08-23 | 1 | 658.8 KOTP | MBA11310 | 07/21/2025 | 10/18/2024 | 656.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/11/2014 | 875.00 | Bill no:1970; Bill dt:2014-08-23 | 658.8 KOTP | MBA11311 | 07/21/2025 | 656.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/11/2014 | 875.00 | Bill no:1970; Bill dt:2014-08-23 | 1 | 658.8 KOTP | MBA11312 | 07/21/2025 | 10/18/2024 | 656.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/11/2014 | 875.00 | Bill no:1970; Bill dt:2014-08-23 | 2 | 658.8 KOTP | MBA11313 | 07/21/2025 | 10/18/2024 | 656.25 | 07/16/2021 | Book |
