Marketing management: a south asian perspective /
Kotler, Philip.
Marketing management: a south asian perspective / By Philip Kotler...[et.al.]. - 14th ed. - New Delhi : Pearson Education , 2007. - Xli, 621p. ;I19 ; 27.5 cm.
9788131767160
Designing and managing integrated marketing channels
Creating customer value and customer relationship
658.8 / KOTP
Marketing management: a south asian perspective / By Philip Kotler...[et.al.]. - 14th ed. - New Delhi : Pearson Education , 2007. - Xli, 621p. ;I19 ; 27.5 cm.
9788131767160
Designing and managing integrated marketing channels
Creating customer value and customer relationship
658.8 / KOTP
