Consumer mind: brand perception and the implication for marketers. (Record no. 208496)

MARC details
000 -LEADER
fixed length control field 00478nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2012 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465704
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 MARP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Martinez, Pepe.
245 ## - TITLE STATEMENT
Title Consumer mind: brand perception and the implication for marketers.
Remainder of title Brand perception and the implication for marketers.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xviii,178
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/06/2014 695.00   658.827 MARP MBA11062 07/21/2025 556.00 07/16/2021 Book