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Consumer mind: brand perception and the implication for marketers. Brand perception and the implication for marketers.

Martinez, Pepe.

Consumer mind: brand perception and the implication for marketers. Brand perception and the implication for marketers. - 1 - New Delhi Kogan Page 2012 - xviii,178

ISBN: 9780749465704

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 MARP

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