Marketing research: (Record no. 208109)

MARC details
000 -LEADER
fixed length control field 01078nam a2200313Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230710144454.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174469571
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 2
Item number REDP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Reddy, P Narayana.
9 (RLIN) 126259
245 ## - TITLE STATEMENT
Title Marketing research:
Remainder of title contemporary approach /
Statement of responsibility, etc. By P Narayana Reddy and G V R K Acharyulu
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Excel Books,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 564p. ;
Other physical details PB :
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research Process
9 (RLIN) 126260
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data Collection Methods
9 (RLIN) 126261
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Measurement and Scaling
9 (RLIN) 126262
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Decision Making Tools
9 (RLIN) 126263
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Design and Questionnaire
9 (RLIN) 126264
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sampling
9 (RLIN) 126265
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data Processing
9 (RLIN) 126266
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hypothesis Testing
9 (RLIN) 126267
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Analysis of Data
9 (RLIN) 126268
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Statistical Package for the Social Sciences (SPSS)
9 (RLIN) 126269
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Acharyulu, G V R K.
9 (RLIN) 126270
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 2nd
Call number prefix 658.81 REDP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/21/2013 450.00 Bill no:1715; Bill dt:2013-09-06   658.83 REDP MBA10675 07/21/2025 337.50 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 01/13/2015 475.00 Bill no:340; Bill dt:2014-11-28   658.83 REDP MBA11416 07/21/2025 356.25 07/16/2021 Book