Marketing research: contemporary approach /

Reddy, P Narayana.

Marketing research: contemporary approach / By P Narayana Reddy and G V R K Acharyulu - 2nd ed. - New Delhi: Excel Books, 2011. - viii, 564p. ; PB : 28 cm.

9788174469571


Marketing Research Process
Data Collection Methods
Measurement and Scaling
Decision Making Tools
Design and Questionnaire
Sampling
Data Processing
Hypothesis Testing
Analysis of Data
Statistical Package for the Social Sciences (SPSS)

658.83 / REDP