Brand failures: the truth about the 100 biggest branding mistakes of all time. (Record no. 207723)

MARC details
000 -LEADER
fixed length control field 00491nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462994
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 HAIM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Haig, Matt.
245 ## - TITLE STATEMENT
Title Brand failures: the truth about the 100 biggest branding mistakes of all time.
Remainder of title Truth about the 100 biggest branding mistakes of all time.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xiv,242
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/18/2012 395.00   658.827 HAIM MBA10289 07/21/2025 296.25 07/16/2021 Book