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Brand failures: the truth about the 100 biggest branding mistakes of all time. Truth about the 100 biggest branding mistakes of all time.

Haig, Matt.

Brand failures: the truth about the 100 biggest branding mistakes of all time. Truth about the 100 biggest branding mistakes of all time. - 1 - New Delhi Kogan Page 2011 - xiv,242

ISBN: 9780749462994

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 HAIM

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