Advertising : (Record no. 207523)

MARC details
000 -LEADER
fixed length control field 00672nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220303093258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174468352
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 2
Item number MURS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Murthy, S N.
9 (RLIN) 22432
245 ## - TITLE STATEMENT
Title Advertising :
Remainder of title an imc perspective /
Statement of responsibility, etc. By S N Murthy and U Bhojanna.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Excel Books ,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent Xiii, 458p. ;
Dimensions 24.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising objectives and budgeting
9 (RLIN) 22433
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media planning and strategy
9 (RLIN) 22434
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bhojanna, U.
9 (RLIN) 22435
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 2nd
Call number prefix 659.1 MURS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/10/2012 295.00 Bill no:771; Bill dt:2012-10-04   659.1 MURS MBA10089 07/21/2025 221.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/13/2012 325.00 Bill no:ABK 599; Bill dt:2012-10   659.1 MURS MBA10232 07/21/2025 243.75 07/16/2021 Book