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Advertising : an imc perspective /

Murthy, S N.

Advertising : an imc perspective / By S N Murthy and U Bhojanna. - 2nd ed. - New Delhi : Excel Books , 2011. - Xiii, 458p. ; 24.5 cm.

ISBN: 9788174468352

Subjects--Topical Terms:
Advertising objectives and budgeting
Media planning and strategy

Dewey Class. No.: 659.1 / MURS

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