Marketing principles / (Record no. 206797)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00624nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220214114414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2011 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788130917665 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 1 |
| Item number | RILP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Riley, Pippa. |
| 9 (RLIN) | 19685 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing principles / |
| Statement of responsibility, etc. | By Pippa Riley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| Remainder of edition statement | Viva Student edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Viva Books , |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Vii, 497p. ; |
| Dimensions | 24.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market segmentation and positioning |
| 9 (RLIN) | 19686 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New product developing |
| 9 (RLIN) | 19687 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Call number prefix | 658.8 RILP |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/11/2011 | 495.00 | Bill no:1066; Bill dt:2011-09-20 | 658.8 RILP | MBA09363 | 07/21/2025 | 371.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/25/2012 | 495.00 | Bill no:1188; Bill dt:2012-01-21 | 658.8 RILP | MBA09705 | 07/21/2025 | 371.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 12/18/2012 | 495.00 | Bill no:913; Bill dt:2012-11-01 | 658.8 RILP | MBA10302 | 07/21/2025 | 371.25 | 07/16/2021 | Book |
