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Marketing principles /

Riley, Pippa.

Marketing principles / By Pippa Riley. - 1st ed. Viva Student edition - New Delhi : Viva Books , 2011. - Vii, 497p. ; 24.5 cm.

ISBN: 9788130917665

Subjects--Topical Terms:
Market segmentation and positioning
New product developing

Dewey Class. No.: 658.8 / RILP

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