Marketing research / (Record no. 206791)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00757nam a2200241Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220606125836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2011 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126531189 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 10 |
| Item number | AAKD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 40593 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | By David A. Aaker...[et. al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Wiley India , |
| Date of publication, distribution, etc. | 2011 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 701p. ; |
| Dimensions | 23.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Research design and implementation |
| 9 (RLIN) | 40594 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Correlation analysis and regression analysis |
| 9 (RLIN) | 40595 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 9 (RLIN) | 40596 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| 9 (RLIN) | 40597 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leone, Robert P. |
| 9 (RLIN) | 40598 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 10th |
| Call number prefix | 658.83 AAKD |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/11/2011 | 549.00 | Bill no:1066; Bill dt:2011-09-20 | 658.83 AAKD | MBA09357 | 07/21/2025 | 411.75 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/01/2012 | 599.00 | Bill no:1348; Bill dt:2012-09-19 | 658.83 AAKD | MBA10033 | 07/21/2025 | 449.25 | 07/16/2021 | Book |
