Creating passion brands: getting to the heart of branding. (Record no. 206658)

MARC details
000 -LEADER
fixed length control field 00442nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2010 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788175545311
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827EDWH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Edwards, Helen; Day, Derek.
245 ## - TITLE STATEMENT
Title Creating passion brands: getting to the heart of branding.
Remainder of title Getting to the heart of branding.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xi,244
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 04/11/2011 325.00   658.827EDWH MBA09224 07/21/2025 243.75 07/16/2021 Book