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Creating passion brands: getting to the heart of branding. Getting to the heart of branding.

Edwards, Helen; Day, Derek.

Creating passion brands: getting to the heart of branding. Getting to the heart of branding. - New Delhi Kogan Page 2010 - xi,244

ISBN: 9788175545311

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827EDWH

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